Mutual fund flows and NFOs: using the Insights page

What problem does the Insights page solve?

Most of this site looks at one fund at a time. The Insights page looks at the industry: what is launching, where the equity money sits, which categories investors are adding to or leaving, and which fund houses are growing. Almost all of it comes from AMFI's published feeds. This post walks through it as of 16 October 2026, with flows and AUM for the July to September 2026 quarter.

Step 1: New Fund Offers

The first section, "New Fund Offers", lists schemes currently in their offer period, with a count beside the heading: 12 on 16 October. Each card shows the scheme name, the fund house, a category tag such as Index Funds or Exchange Traded Funds (ETFs), the scheme type, and an "Opens" date. Where the feed carries a link, the card opens the fund house's own website.

The section is honest about a gap: AMFI publishes the open date only, so the card has no close date. Check the fund house for that and the full terms. Two of the twelve opened on 16 October: Axis Nifty EV & New Age Automotive Index Fund and Carnelian Small Cap Fund. An NFO has no track record by definition, so this list is a calendar, not a shortlist.

Step 2: Where the industry's equity money sits

"Where the industry's equity money sits" adds up the sector holdings of every equity, index and ETF scheme with a disclosed portfolio, weighted by scheme size. Banks lead by a distance, at 18.9% of the money, held across 819 schemes, followed by Pharmaceuticals & Biotechnology at 5.6% and Finance at 4.9%. Read it as "19 paise of every rupee sits in banks", not as the average fund's allocation. Hybrid and debt schemes are left out because their sector lists describe a portfolio that is only part equity.

Step 3: Where money moved last quarter

This is the section that separates investor demand from market movement. A fund's AUM grows when prices rise even if nobody invests, so the page estimates net flow as the change in each scheme's AUM with its own NAV movement taken out. Two lists, "Money in" and "Money out", show the eight schemes with the largest estimated flows each way. Below them, "By category" sums the same estimate over every scheme in each category, with the flow as a percentage of the category's AUM.

Worked example: where money went in July to September 2026

Here are the top five rows of each category list for the quarter:

Read the two columns together. Money went into the most cash-like category, liquid funds, and into gold ETFs and arbitrage funds, and it left corporate bond funds and large caps. Small caps were the one equity category with a large inflow. The scheme list agrees: SBI Liquid Fund alone took an estimated ₹13,935 crore, the largest of any scheme.

The percentage column is the one to check before quoting a rupee figure. Liquid funds' ₹59,392 crore is large in rupees but they are a ₹6.8 lakh crore category; gold ETFs' smaller inflow was 6.5% of what they held, a bigger shift relative to size. Fund-of-funds count as their own category, so money routed through one appears twice.

Step 4: Fund houses by AUM

"Fund houses by AUM" uses AMFI's quarterly average AUM, excluding fund-of-funds. Three tiles sit on top: Industry AUM (₹87,21,848 crore, or about ₹87.2 lakh crore, for July to September 2026), Fund houses (57) and Largest (15.0% share). Under them, the Industry AUM trend chart runs back to April to June 2010, and a sortable table lists every house with columns #, Fund house, Avg AUM, Share and QoQ.

The industry grew about 4.9% over the quarter, from ₹83.1 lakh crore in April to June. Sorting by QoQ shows which houses grew faster than that. The largest fund houses for July to September 2026 and the fastest-growing fund houses cover the table in detail.

Step 5: What changed recently

The last section lists expense-ratio repricings, fund-manager changes and exit-load or minimum-investment revisions picked up across all schemes in the last 30 days. It is the quickest way to see whether something changed in a fund you own without opening each fund page.

What the Insights page does not tell you

The flow figures are estimates from quarterly averages, so treat them as direction and rough size. AUM growth mixes new money and market gains; only the flow section tries to separate them. The NFO list has no close dates and no view on whether an offer is worth it. For the quarter's scheme-level moves, see the equity schemes with the biggest AUM gains. The Insights page also links to a debt-to-GDP comparison for India against other countries. None of it is a recommendation.